Bachelor of Business Administration in Marketing

The Bachelor of Business in Marketing at Coles College provides the foundational business skills in management, communications, and economics. From your foundational skills, you will gain specialized technical skills and knowledge in market research, audience segments and behavior, traditional and digital advertising, and developing a marketing strategy.

Marketing is a complex field and is found in every industry. Your marketing degree courses will include developing skills in advertising (both traditional and online), communication, research, analytics, and finance. You will learn to use Microsoft Excel and Google Analytics for analyzing trends and projecting growth, Microsoft PowerPoint, to develop marketing strategic presentation decks for business leaders, stakeholders and online marketing tools for devising campaigns targeted to specific market segments and audiences.

Your marketing skills are in high demand, as you develop the strategy for a business鈥檚 growth.  Through the research of markets and consumers, you鈥檒l understand who, how, and where to advertise products and services for a company鈥檚 growth.




KSU marketing students in the classroom

Program Snapshot

Program Format: Face-to-Face, Online, Hybrid

Number of Credit Hours: 120 Total Hours

Entry Term: Fall, Spring, Summer

Time to Complete: Four-year Program

Primary Campus: Kennesaw

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Degree Pathway

Stay on path for graduation by using the degree pathway that maps out your courses by semester and by year.

degree pathway

Marketing Degree Benefits at Kennesaw State

  • Flexible Course Options 鈥 The marketing degree offers flexible options to fit your needs and a busy schedule, including online, face-to-face, and hybrid (combination online and face-to-face) courses.

  • Hands-On Experience 鈥 You will receive hands-on training through classroom work. You'll have the opportunity to work in teams and participate in group projects to learn how to deliver high-quality solutions.

  • Diverse Career Options 鈥 As a marketing graduate, you will have varied career choices that will lead to quicker employment.

What can you do with a Marketing degree?

Marketing lives at the intersection of creativity and analysis. It is born of curiosity, communication, and an analytical mind for identifying trends. With a set of skills that every business needs, you will be in demand, learning to understand your audience and use that understanding to meet the needs of your customers and clients while building business growth. 

The marketing degree at the Coles College of Business offers an extensive array of courses allowing students to focus on paths, including:

  • Channel Marketing
  • Professional Selling
  • Social Media
  • Engagement Marketing
  • Sports and Hospitality Marketing
  • Advertising
  • Public Relations
  • Digital Marketing
  • Content Strategy
  • Copywriting


Marketing Salary and Career Information

A career in marketing offers many paths that can easily align with your current and future goals. Below are just a few jobs achievable with a bachelor's degree in Marketing from KSU.

Double Owl

Double Owl Pathway

Double Owl Pathways allows undergraduate students to obtain their undergraduate and graduate degrees at significantly lower costs and in less time than pursuing each degree separately. KSU offers a variety of Pathways to choose from various disciplines, allowing students to graduate sooner and get a head start on their future careers.

Department of Marketing and Professional Sales 

Department of Marketing and Professional Sales
Burruss Building, Room 245
560 Parliament Garden Way NW
Kennesaw, GA 30144

Phone: 470-578-6060


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